“营销技术”在中国已经成为业内最具热度的话题之一。越来越多的中国公司开始意识到相比一味发展新的消费者/客户资源，维护既有客户群体愈加重要。因此，在新一轮营销技术浪潮的冲击下，如何更加智慧地维护和经营自己的品牌成为各个公司的思考聚点。“icp”作为DAM业界的资深领导者，已经在中国上海建立办公室，并帮助许多知名公司来优化管理数字媒体资产方案。DAM CC有幸采访到“icp” EMEA和APAC区的执行总监Victor Lebon，让我们一同了解“icp”在中国的探索与发展之路吧！
Jason Lau, as the Operation Enablement Lead who was based in Hong Kong office at Flexport, had conducted relevant solutions to get this fast developing freight forwarding company’s digital contents organized in a better way. Let’s see what inspired Jason to start to do DAM at Flexport and what were his strategies during the process.
Russ is the managing director of BrandMaster in the UK. Having been immersed in the world of Digital Asset Management since 2001 he has gained rich knowledge and experience in helping organisations embrace and benefit from DAM solutions. At the beginning of the establishment of DAM CC, he gave us a lot of helps and supports. He shared many industry insights with us and brought several wonderful lectures to help young people learn more about the DAM industry.
Ralph Windsor, the Director of Daydream and Editor of DAM NEWS, is always standing on the front trend of DAM industry. He is also the greatest supporter of our website, damcc.org, and helps DAM CC to grow from the very begining in 2018. This interview will give you his impressive opinions about DAM in China.
Interviewed by Henrik de Gyor from Another DAM Podcast about Digital Asset Management.